Merkle to host two-day Financial Services & Insurance Executive Exchange featuring leading experts on people-based marketing
Date and Time
Thursday Sep 13, 2018 Friday Sep 14, 2018
Thursday, September 13, 2018; 12-5:15 PM ET, with cocktails & dinner served between 6-9 PM ET Friday, September 14, 2018; 8:30 AM - 1:15 PM ET, with breakfast served between 7:30 - 8:30 AM ET
Location
Wequassett Resort & Golf Club, Cape Cod, MA
Fees/Admission
This event is centered around financial service and insurance markets, as well digital innovators. All interested parties must request an invite through the Merkle website [https://www.merkleinc.com/news-and-events/events/financial-services-executive-exchange] to register and receive additional event information.
Contact Information
Kite Hill PR (for Merkle)
kayla@kitehillpr.com
Send Email
Description
Merkle to host two-day Financial Services & Insurance Executive Exchange featuring leading experts on people-based marketing The event will include presentations from Regions Bank, AARP, Citizens and John Hancock WHAT: Michelle Elrod, EVP and Head of Marketing at Regions Bank, along with Nataki Edwards, SVP of the Digital Marketing Group at AARP, are slated to be among the featured speakers at Merkle’s upcoming Financial Services & Insurance Executive Exchange. Individual sessions will be presented on a range of topics, including how AARP uses loyalty and gamification tactics to drive their Social Mission, and guidance from Regions on personalizing interactions powered by AI. WHY: Elrod, Edwards, and a panel of other scheduled speakers from Merkle, Citizens, John Hancock and Salesforce are set to present on how the latest in data, technology, and strategy can enable marketers to connect with more customers, create better experiences, and sustain valuable relationships at scale through true people-based marketing. WHO: • Michele Elrod, Executive Vice President, Head of Marketing at Regions Bank • Nataki Edwards, Senior Vice President, Digital Marketing at AARP • Rahim Rajpar, Head of Direct to Consumer, John Hancock Financial Services, Inc. • John Rosenfield, President, Citizens Access # # # About Merkle™ Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.